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:: a brief portfolio of our client-centered e-marketing & web enhancement efforts

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:: tips, hints and observations on making the Internet work for you

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:: downloads, web sites, books, articles and other web marketing information worth knowing about. Do you Squidoo? I do for my resource files...
About GeM
:: who we are; what we stand for
Contact GeM
:: let us know how we can improve your web effectiveness, Internet marketing, ezine or electronic newsletter

Of Note...

Bad site design
According to Vividence...

  • 41% of users in (their) benchmarking studies have trouble searching for information on the site
  • 46% of users have trouble with site registration
  • 37% experience frustration navigating the site's shopping process.

GeM's Advice...
Look at your site like your visitors do. This means browse it, register for your newsletter and buy something from yourself. Have your friends, family and employees do the same. You'll be surprised at how much visitor frustration you'll head off with this simple approach.

Use GeM's Internet Marketing Solutions if You Want to:

  • Use e-mail Newsletters (Ezines), Blogs and Promotions to extend your brand and build your business. We'll help you Develop, Broadcast, Track and Tune your email messaging.
  • Increase the Effectiveness of your Website. GeM helps you to improve the Persuasion Architecture of your site in order to motivate more of your visitors to take the actions you'd like them to take whether it's buying your products, inquiring about your services or signing up for your ezine.

  • Improve your position in Search Engine rankings. We can help you ensure that your web site is properly optimized for the leading engines, make sure you are registered correctly and develop paid search strategies as appropriate.

So if you want to Boost your Site's Traffic while Converting more of that traffic to prospects and customers then contact GeM. We will help you to develop and implement an integrated website marketing plan that incorporates E-mail programs, Search Engine Optimization (SEO), Paid Search, Link Popularity improvement along with Off-line marketing tie-ins to build traffic and customers for your business.

Call 303-882-8252 or Email info@GeMSolv.com to discuss your needs and our solutions!

   
Email marketing, particularly with ezines, is a value proposition; the more value you provide, the more people who will want you to provide it to them.

Recommended Resources...
The following are Internet & Email Marketing tools and resources that I use personally and recommend...

Category :: Search Engine Optimization

This invaluable report by Jill Whalen of High Rankings, an internationally recognized search engine marketing consultant, teaches business owners how and where to place relevant keyword phrases on their Web sites so that they make sense to users and gain high rankings in the major search engines.

Category :: Website Maintenance

Edit Your Website Yourself Using Edit.com

Category :: Browsers

Upgrade to Firefox 1.5!

Category :: Email Broadcast Services

Banner 10000043

Constant Contact --> Your Email Marketing Manager

Category :: Web site interaction (On-line audio)

Category :: Group Email management tools.

... more at Squidoo ...

  
GeM Internet Marketing: Featured Articles

Keep an Eye on the GeMBlog for...

...the latest perspective on effective internet marketing providing insight into Email and Ezine campaigns, developing persuasive and effective websites, building and keeping traffic to your web site and a host of other "use right now" ideas...

Recent blog posts include:

Learning from Amazon - how Amazon.com and other leading websites can help you improve your website

Innovate to Build Traffic to Your Web Site - Don't follow the leaders, be the leader. Learn how M&Ms innovated to create a 400% increase in site sales.

Marketing is Not Catch and Release - Once you've done the hard work to 'catch' a prospect, DON'T let 'em off the hook!

I Wrote a Blog and a Book Popped Out - Want to write a book but don't know where to start? Here's a simple idea (in 2 posts) for using your blog to develop your book.

Bookmark or subscribe today to receive the most relevant hints, tips and insight into making the web work for you.

Read more on the GeMBlog
             

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Gray eMarketing Solutions - Information, advice and consulting on Internet marketing, Email Marketing, Ezine and Email Newsletter publishing, Website conversion effectiveness and Search Engine Optimization strategies ... The stuff you need to know to make the web a profitable marketing channel for your business.