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About Gray eMarketing Solutions

My first experience with the web was in the early 90s. Somehow or another I wandered into an on-line, text based poker game with white text flaring out of a black background like newly birthed stars from the primordial dark. It freaked me out and I left. Sometime later I was knocking around an AOL or Compuserve forum when some 15 year old kid from Texas started chatting me up. It freaked me out. I left. It was just too weird for a guy who'd spent most of his career to that point in a decidedly unwired world. After that I got the hang of it.

I'd founded an IT consulting firm in the late 80s and built the first web site for our company around 1995 or 1996. It was very cool. I started using email to spread the word about our products and services about the same time. I was never much of a geek (used in the highest, truest, most flattering sense of the word) but I loved the promise of technology (it's an uneasy love affair as technology is a fickle lover as apt to betray you as to embrace you).

What I was was the chief marketer for a small company competing against large companies for Fortune 1000 accounts. The Internet was - still is, in fact - a natural lever; particularly back then. As the cartoon illustrates, on the Internet, nobody knew you were a dog. Nobody knew that we were anything but a top drawer consultancy with a blue chip roster of clients. Nobody knew that our corporate HQ was a small office, me, an Admin, a few computers and an Internet connection at 56K. The Internet and email allowed us to maintain and manage a far flung network of independent consultants and communicate with and compete for those Fortunes who were the prospects for our wares.

It was very cool.

We sold that company. I went to work for the buyer as VP of Product Development. I rebuilt their web site and launched an email marketing campaign. After that I hired on as a marketing consultant for a benchmarking company launching a software product. Guess what? I rebuilt and relaunched their site, as well as developed an integrated marketing and branding approach across all their media. I used email to communicate about, inform of and sell our product to our target markets.

Do you see a theme? I did, which led to Gray eMarketing Solutions. Our focus is simple: Assist our customers in using the Internet as a powerful marketing and sales channel that complements and extends their off-line marketing and selling efforts. What I offer my clients is the experience and the expertise I've gained from standing in their shoes.

Regards,

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Gray eMarketing Solutions - Information, advice and consulting on Internet marketing, Email Marketing, Ezine and Email Newsletter publishing, Website conversion effectiveness and Search Engine Optimization strategies ... The stuff you need to know to make the web a profitable marketing channel for your business.