Make Your Website a Profit Center – How? Here’s 3 Tips to Get Started
Jason Koeppe from Manta Minute lays out 3 simple steps to make your website a profit center. Know your goal. Make it easy. Make it clear. Keep in mind, I said simple, not easy. But if you nail these then you will have a profit generating web presence. Free Website Analysis Is your website under-performing? Do you have little site traffic and worse conversion? Call me for your free 20 minute consultation on how to make your website profitable at 720-319-8256, email tom.gray[at]gemsolv.com. I’ll review your site than give you a 20 minute, actionable analysis on the steps you can take now...
Read MoreCall to Action Tip: The Importance of Phone Numbers
I love the fact that I can email you, link up with you on Linkedin, like you on Facebook and @reply you on Twitter. I’m thrilled that I can subscribe to your blog and download your free report on 5 ways to fabulous riches online. Thank you, thank you, thank you. I mean it, thank YOU! Unfortunately, I want to call you. Archaic, I know, but I want to pick up the phone and ring you up and talk to you about what your business can do for my business and I don’t want to be limited to 140 characters or what my brain can remember to squeeze into an email before my knubby fingers...
Read MoreNeed a Website Redesign? What You Can Learn from a Model Home.
It’s not a big stretch to go From… This house is really you. A model home is designed to target a specific buyer. Someone who will say, “I can imagine living here.” To… This website is really me. They understand my needs and they have everything laid out in an easy to navigate format to guide me in my buying decision. Reading today’s Denver Post article about how model home decorators pursue their craft, creating an environment that says, “…What an interesting, tasteful family lives here; boy, I wished I lived here too…”, reminded...
Read MoreRedesign Your Website – 10 Good Reasons from SiteLab
Cleaning up my inbox and came across this list from the folks at SiteLab. I work with a lot of clients on redesigning their sites and this list rings true. I’ve condensed the content a bit but you can probably find the entire message online at www.sitelab.com. SiteLab’s Top 10 Reasons to Redesign Your Company Website Rookie or a Pro? – The site looks amateurish and parts of the site are broken. … studies have shown that people form an opinion of a website within the first three seconds of viewing it. Is this thing on? – The site doesn’t ask viewers to do something....
Read MoreThe Power of Images
Don’t you find that it’s easy to recall the seminal images of your life… Giggling at the altar during your wedding ceremony The birth of your first child The Daisy Ad from the 1964 Presidential Campaign You know the Daisy Ad. Ran once and pulled because it was too controversial. Child counting daisy petals as she plucks them supplanted by count down to nuclear explosion followed by ominous voice over? Cool News of the Day reminded me of the power of media in general and advertising in specific to create an image and preserve a message over generations. I was 7 years old but...
Read MoreOpenTable – Very Nice Post Event Marketing Follow up
Whether you sell products or services you can steal a page from OpenTable.com‘s approach on how to follow up with your customers. OpenTable is the leader in providing online restaurant reservations. They do an excellent job on the front end whether you know where you want to dine or are looking for suggestions. We had an opportunity to use them to book reservations for Fathers’ Day brunch. After the event they did something that all of us who use the web to promote and sell our stuff should do … they followed-up! A day after our reservation I received an email asking about...
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