Make Your Website a Profit Center – How? Here’s 3 Tips to Get Started

Posted by on Jul 26, 2012 in Blog, Calls To Action, Conversion, Web Usability | 0 comments Jason Koeppe from Manta Minute lays out 3 simple steps to make your website a profit center. Know your goal. Make it easy. Make it clear. Keep in mind, I said simple, not easy. But if you nail these then you will have a profit generating web presence. Free Website Analysis Is your website under-performing? Do you have little site traffic and worse conversion? Call me for your free 20 minute...
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The Twitter Code Cracked – 5 Tweets that Get Clicked

Posted by on May 29, 2012 in Blog, Conversion, Tutorials, Twitter | 1 comment Amanda MacArthur (@amaaanda) posted a great recap of tweet formulas she’s successfully tested for Mequoda Group as well as her own clients. Read the whole article at 5 Winning Tweet Formulas That Get Clicked. I’m just going to re-list her 5 successful tweet formats here but for the details around the formulas visit the article. I also provide the examples she used and, as a learning...
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Call to Action Tip: The Importance of Phone Numbers

Posted by on Jan 16, 2011 in Blog, Calls To Action, Conversion, Web Usability | 7 comments I love the fact that I can email you, link up with you on Linkedin, like you on Facebook and @reply you on Twitter. I’m thrilled that I can subscribe to your blog and download your free report on 5 ways to fabulous riches online. Thank you, thank you, thank you. I mean it, thank YOU! Unfortunately, I want to call you. Archaic, I know, but I want to pick up the phone and ring you up and...
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Need a Website Redesign? What You Can Learn from a Model Home.

Posted by on Jan 15, 2009 in Calls To Action, Conversion, Effective Web Design, Marketing | 0 comments It’s not a big stretch to go From… This house is really you. A model home is designed to target a specific buyer. Someone who will say, “I can imagine living here.” To… This website is really me. They understand my needs and they have everything laid out in an easy to navigate format to guide me in my buying decision. Reading today’s Denver Post article about...
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TechSmith Aces Marketing Follow up

Posted by on Jun 6, 2008 in Calls To Action, Conversion, Marketing, Viral Marketing | 0 comments TechSmith, the creators of 2 great tools – SnagIt & Camtasia Studios – for capturing and recording screen activity, is very smart when creating positive buzz for their products. I’d downloaded the trial version of the SnagIt screen capture tool, was impressed, bought it. Not only did TechSmith provide solid support throughout the trial with an informative series of email...
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Keep Your Eye on the Prize on your Web Site’s Landing Pages

Posted by on Jan 22, 2008 in Calls To Action, Conversion, Email Marketing | 0 comments Dr. Ralph Wilson, internet marketing guru extraordinaire, in the January 22nd edition of Web Marketing Today reminds us that the more tightly we focus our landing page on the task at hand (sell something, get a lead, sign up a subscriber) the better our conversion rate will be (Conversion rate = # of desired actions taken/# of page visitors). Dr. Wilson also cites a MarketingSherpa study that...
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