Getting Your E-mail Audience to Click-through to Your Landing Page

Posted by on Oct 18, 2007 in Calls To Action, Conversion, Email Marketing, Testing | 0 comments According to research cited by the folks at MailDogManager.com “…the words “Click to continue” generated 50% more click-throughs than either “Continue to article” or “Read more.”“ Of course that may mean that only 2 people clicked on “Read more” while 4 clicked-through on “Click to continue”! And, they didn’t...
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Optimizing for Your Customer Not Google

Posted by on Jul 3, 2007 in Building Traffic, Consumer Confidence, Conversion, Developing Content, Marketing, Search Engine Optimization | 0 comments A friend of my recently blogged about using News Alerts to feed your customers content they can use and establish your expertise while you’re at it. A nice little one, two punch I’d say. The biggest diamond I found in his post was this comment… No matter what business you are in, if you want to know more about “optimizing” your web site, pay attention to what Jerry Rouleau is...
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Podcast at Your Peril

Posted by on Jun 28, 2007 in Calls To Action, Conversion, Ecommerce, Marketing, Oops, Sales | 0 comments You know the old entertainment saying/joke? The one that describes a person has “having a great voice but a face for radio.” The implication is while their voice is show biz quality their looks leave something to be desired. Well, sometimes that’s the case in podcasting too. Except my twist is, “he has a voice for print.” In other words, his content his brilliant...
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How NOT to Use Testimonials in Your Marketing Campaign

Posted by on Jun 15, 2007 in Consumer Confidence, Conversion, Developing Content, Marketing | 0 comments I was recently emailed an offer to sign up for an expensive ($1,000; 3 month time investment) info product creation program – I won’t mention the name because I have it on good authority that it’s actually a pretty good program. However, the sloppiness they display in promoting the program, in particular their use of testimonials, left me wondering about the quality and value...
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Don’t Get Greedy When Requesting Information on Your Website

Posted by on May 2, 2007 in Calls To Action, Consumer Confidence, Conversion | 0 comments My friend, Mark Sanborn, related an experience where he lied when asked for certain information in order to register on a website. His point is that while, “…smart marketers want to capture information … making it hard for customers and prospects to do business with you is worse than getting little or no information at all.” When you ask for information whose value is...
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Build Consumer Confidence & Comfort – Give Them Alternatives

Posted by on Mar 29, 2007 in Consumer Confidence, Conversion, Ecommerce, Sales | 0 comments Here’s a snippet of info gleaned from OMMA Magazine … Only 35% of the U.S. population as a whole feel somewhat to very comfortable using credit cards on the internet. What do you do if you’re selling goods on the internet? Give them alternatives like an 800 order number they can call or an order form they can download and mail or fax back. It’s even more important to...
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