Customer Acquisition |

The “Oh Duh” Way to Acquire New Customers

Posted by Tom Gray on Apr 3, 2012 in Blog, Customer Acquisition, Customer Retention, Customer Service | 0 comments

So here’s the headline and the lead of the article… Positive Customer Experience Drives Loyalty, Revenues There is a high degree of correlation between customers’ experiences and their likelihood to recommend a company and consider purchasing more products and services from that company in the future…Source: MarketingCharts.com And when I read it my reaction was “Oh Duh“! Everyone knows that (or should), right? But then it got interesting… How My Dad Taught Me to Increase Revenue My dad was an up-by-his-bootstraps entrepreneur who went from migrant laborer...

Social Media Essentials for Business – You’re Invited

Posted by Tom Gray on May 18, 2009 in Blogging, Customer Acquisition, Marketing, Social Media | 0 comments

You’re invited to attend Social Media Essentials for Business - a free teleseminar on Wednesday, May 20, 2009. Executive Coach and best selling author, Marsha Egan, will interview me on why, as a business owner or manager, it’s essential that you add social media to your marketing mix. We’ll discuss the major social media platforms and give examples of how you can use these to build your brand, establish your authority, create relationships and turn those relationships into partnerships, prospects, customers and profits. View the following video for a message from me as to...

Jan Vermeiren Tells Us “How to Really Use LinkedIn” (Podcast)

Posted by Tom Gray on May 14, 2009 in Customer Acquisition, LinkedIn, Marketing, Podcasts, Social Media, Social Networks | 0 comments

I had the pleasure recently to interview Jan Vermeiren, Europe’s foremost expert on business networking and the author of How to REALLY use LinkedIn, one of the best books on any continent for getting the most from your LinkedIn account. In speaking with Jan you soon realize that he gives such great advice for using LinkedIn not because he’s a LinkedIn expert but because he’s a networking expert. Jan’s the founder of Networking Coach and came to the attention of the global community with the publication of his best selling book on harnessing the power of networks,...