Social Media Industry Marketing Report Now Available

Posted by on Mar 24, 2009 in Developing Content, Marketing, Social Media | 0 comments Michael Stelzner surveyed 880 marketers to create his Social Media Marketing Industry Report. He started out asking what is the most important question you want answered about Social Media Marketing. The #1 Question social media marketers asked was, “What are the best tactics to use?” Find out the rest of the Top 10 Questions Social Media Marketers want answers to along with insight...
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What Twitter and Marsha Egan Can Teach Us About Effective Email Communications

Posted by on Jan 16, 2009 in Developing Content, Email Marketing | 0 comments Twitter gives me 140 characters to make my point and capture an audience. Marsha Egan’s new book, Inbox Detox, provides several examples of (my description) email diaherrhea where correspondent’s go on for paragraphs and pages when a few succinct sentences would do quite nicely. Here’s a Twitter/Inbox Detox mashup: Try writing your email messages as though they were Tweets. The...
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Keywords are Critical Must Haves When Writing Copy

Posted by on Oct 13, 2008 in Developing Content, Effective Online Copy, Search Engine Optimization | 0 comments Marketing Sherpa makes a great point when they tell us to hand our copywriters a list of relevant keywords along with the other product and service information we give them prior to writing copy for our web pages. Here’s a great check list of the most important places to insert our keywords: Headlines Subheads First paragraph of body copy First bullet point on a list Copy immediately next...
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The Power of Images

Posted by on Jun 24, 2008 in Calls To Action, Developing Content, Marketing, Viral Marketing | 0 comments Don’t you find that it’s easy to recall the seminal images of your life… Giggling at the altar during your wedding ceremony The birth of your first child The Daisy Ad from the 1964 Presidential Campaign You know the Daisy Ad. Ran once and pulled because it was too controversial. Child counting daisy petals as she plucks them supplanted by count down to nuclear explosion...
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Blogging is Not Barking

Posted by on Jan 6, 2008 in Blogging, Developing Content, Humor (?) | 0 comments Technorati is currently tracking almost 113 million blogs. They report that 18 blog updates are posted every second. With all this ‘yapping’, how do you get attention for your message? Like any other product, yours just happens to be information, you need to promote it effectively to the audience you want to reach. But more than this, what you have to say, the information you want to...
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Optimizing for Your Customer Not Google

Posted by on Jul 3, 2007 in Building Traffic, Consumer Confidence, Conversion, Developing Content, Marketing, Search Engine Optimization | 0 comments A friend of my recently blogged about using News Alerts to feed your customers content they can use and establish your expertise while you’re at it. A nice little one, two punch I’d say. The biggest diamond I found in his post was this comment… No matter what business you are in, if you want to know more about “optimizing” your web site, pay attention to what Jerry Rouleau is...
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