Busiest Online Shopping Day? Monday, of Course!
Online retailers might want to take a look at Atlas Solutions’ Holiday Online Shopping Report: 2006-2007 when planning your advertising and promotional spend for the upcoming holiday season. A couple of things that stand out about online holiday shopping behavior: Monday’s rule as far as online shopping goes and the peak time is between noon and 4 p.m. EST (correspondig with the workweek lunch hour) Tuesday’s are close behind in online shopping volume in the weeks leading up to Christmas The second Monday (tagged Cyber Monday) before Christmas has established itself as the...
Read MoreOnline Retailers Need to Drink Their Own Kool-aid®
Mark Sanborn is a hall of fame speaker and the best selling author of The Fred Factor and You Don’t Need a Title to Be a Leader. He’s also a friend and client. He has a new web site and, in addition to his books and training products, he makes several free resources available. One of them that I highly recommend is called The 10 Commandments of Customer Service: 150 Ideas for Improving Service. Diamonds, gold & rubies abound in this customer service treasury. For example every e- or retailer needs to embrace Idea #47: Flight attendant: “Sir, would you like the chicken...
Read MorePodcast at Your Peril
You know the old entertainment saying/joke? The one that describes a person has “having a great voice but a face for radio.” The implication is while their voice is show biz quality their looks leave something to be desired. Well, sometimes that’s the case in podcasting too. Except my twist is, “he has a voice for print.” In other words, his content his brilliant but his audio delivery is sleep inducing at best, painful at worst. This became ‘painfully’ apparent to me while listening to a audio intro to a new information product offered by an...
Read MoreSell Your Info Products Through FreeIQ
If you have info products you’d like to give away or sell – anything from eBooks to online courses to video and audio – you might want to consider FreeIQ.com (full disclosure: I signed up as an affiliate so this is my affiliate link). They’ll host, stream and distribute your free content for free and they make their money by charging 5% of the sales price (plus credit card processing fees) for the content you sell. They also have a ranking system in place that gives content better positioning depending upon the popularity of that content. If you’re an...
Read MoreBuild Consumer Confidence & Comfort – Give Them Alternatives
Here’s a snippet of info gleaned from OMMA Magazine … Only 35% of the U.S. population as a whole feel somewhat to very comfortable using credit cards on the internet. What do you do if you’re selling goods on the internet? Give them alternatives like an 800 order number they can call or an order form they can download and mail or fax back. It’s even more important to provide purchasing alternatives if you’re serving an older population. For example 65-and-older men’s confidence in purchasing with credit cards is only around 14% … And you wonder why...
Read MoreImprove Your Web Site ROI By Improving Your Shopper’s Checkout Experience
Two tidbits gleaned from different sources. I don’t have either at hand right now but, trust me, I’m in the ballpark on these numbers… Shopping Cart Abandonment Rates are in the 70-75% range. That means that of 100 customers who begin the purchase process on a web site, only 25-30% finish it. 57% of Website owners report that they receive the highest return on site investment from improvements to their shopping carts and checkout process. Hmmm. What a coincidence, eh?
Read More