Why Subscribers Unsubscribe to Your Email Messages

Posted by on Mar 17, 2009 in Email List Building, Email Marketing, Email Metrics | 1 comment As usual, the good folks at Marketing Sherpa give us the insight we need about why we’re losing email subscribers … You can’t do much about #5 – Situation Changed – but by making sure that you get #1 and #2 right … email relevant content with the right frequency, you’ll be taking care of unsubscribe reasons 3,4 and 6. Where to start? In your own inbox....
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Marketing Tactics to Use for Biggest B2C Payoff

Posted by on Jan 27, 2009 in Email Marketing, Internet, Marketing, Paid Search, Search Engine Optimization | 0 comments Paid Search, SEO Email Marketing Aren’t all these tactics supposed to be dead?
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What Twitter and Marsha Egan Can Teach Us About Effective Email Communications

Posted by on Jan 16, 2009 in Developing Content, Email Marketing | 0 comments Twitter gives me 140 characters to make my point and capture an audience. Marsha Egan’s new book, Inbox Detox, provides several examples of (my description) email diaherrhea where correspondent’s go on for paragraphs and pages when a few succinct sentences would do quite nicely. Here’s a Twitter/Inbox Detox mashup: Try writing your email messages as though they were Tweets. The...
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Busiest Online Shopping Day? Monday, of Course!

Posted by on Oct 20, 2008 in Ecommerce, Email Marketing, Marketing, Sales | 0 comments Online retailers might want to take a look at Atlas Solutions’ Holiday Online Shopping Report: 2006-2007 when planning your advertising and promotional spend for the upcoming holiday season. A couple of things that stand out about online holiday shopping behavior: Monday’s rule as far as online shopping goes and the peak time is between noon and 4 p.m. EST (correspondig with the...
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The Best Time to Send Email

Posted by on Jan 24, 2008 in Email Marketing, Email Metrics, Ezines, Marketing | 0 comments I’ve now seen 2 email marketing authorities in the last 2 days cite 2 case studies saying that the best time to send your email marketing missives is on Tuesday. Marketing Sherpa & Mail Dog Papers (published by Mail Dog Manager) both described case studies where a Tuesday morning mailing provided the highest open rates. Mail Dog’s report also found that “Subject lines with...
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Keep Your Eye on the Prize on your Web Site’s Landing Pages

Posted by on Jan 22, 2008 in Calls To Action, Conversion, Email Marketing | 0 comments Dr. Ralph Wilson, internet marketing guru extraordinaire, in the January 22nd edition of Web Marketing Today reminds us that the more tightly we focus our landing page on the task at hand (sell something, get a lead, sign up a subscriber) the better our conversion rate will be (Conversion rate = # of desired actions taken/# of page visitors). Dr. Wilson also cites a MarketingSherpa study that...
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