Why Subscribers Unsubscribe to Your Email Messages
As usual, the good folks at Marketing Sherpa give us the insight we need about why we’re losing email subscribers … You can’t do much about #5 – Situation Changed – but by making sure that you get #1 and #2 right … email relevant content with the right frequency, you’ll be taking care of unsubscribe reasons 3,4 and 6. Where to start? In your own inbox. Ask yourself… Which emails do you always open and read? Which do you set aside for later? Which do you automatically delete or unsubscribe to? Compare your email messages to the email you always...
Read MoreIncrease Your Email Newsletter Subscriptions – 10 Tips
I belong to a Yahoo Group that is focused on its member’s use of blogs as a business marketing and communications tool. A member asked the group for advice regarding the lack of success in getting sign-ups for her ezine (she’s averaging 1 sign-up/week). A subscription form is prominent on the upper left of her site and she incentivizes subscriptions by offering a free report (which she doesn’t name). These were my contribution to the topic thread. I think they’re pretty relevant for most bloggers and ezine publishers I agree, with the earlier comment about placing the...
Read MoreBuilding Your eZine List – 5 Ideas Off the Top of My Head
A prospective client who’s interested in having me take over management of his electronic newsletter asked me if I’d talk to him about building his ezine subscriber list. I mean what’s the point of having a great newsletter if nobody’s reading it, right? Here’s a few of the ideas I gave him… Take a cue from print publishers and offer a premium for subscribing to your ezine. Maybe it’s an informative white paper, an introductory teleseminar for new subscribers, or a chock-full-of-great-ideas e-book. The point is, incent people in some way to sign-up...
Read MorePrevent Email List Erosion; Pay Attention to Out of Office Auto Replies
Whenever you broadcast an ezine or email promotion you will invariably get a 2-5% response consisting of “Out of Office”-type auto replies. You may be tempted to ignore these, particularly if you have several dozen or hundred to process. My advice; don’t. Assign a staffer or set aside some down time to do a quick review. You’ll find that while the majority of these replies are of the I’m on vacation or traveling on business variety, between 10-15% will be I’m no longer at this company, please contact ________ and/or my address has changed please use...
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