The Best Time to Send Email

Posted by on Jan 24, 2008 in Email Marketing, Email Metrics, Ezines, Marketing | 0 comments I’ve now seen 2 email marketing authorities in the last 2 days cite 2 case studies saying that the best time to send your email marketing missives is on Tuesday. Marketing Sherpa & Mail Dog Papers (published by Mail Dog Manager) both described case studies where a Tuesday morning mailing provided the highest open rates. Mail Dog’s report also found that “Subject lines with...
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Most Important Factors in Getting E-mails Opened

Posted by on Oct 16, 2007 in Email Marketing, Email Metrics, Ezines | 0 comments Marketing Sherpa gives us an early peek (available free until 10/23/07) at the critical factors that will boost your email open and click-through rates according to a report to be released later this week by MailerMailer.com: What’s the most critical component of an email marketing campaign after the list? Subject lines. That’s the findings from MailerMailer’s new Email Marketing Metrics Report,...
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One Hundred (and Seven) Ways to Get Your Email Blocked

Posted by on Aug 28, 2007 in Email Marketing, Ezines, Humor (?), Oops | 0 comments Marketing Profs published an article by Jordan Ayen of SubscriberMail that lists the one hundred sure fire words and phrases guaranteed to get your emails blocked if you use them in your subject line (and often in the body of your posts as well). The seven they reference are George Carlin’s infamous list – I guess they still have legs in email if, increasingly, nowhere else. Funny,...
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Email Marketing: First Impressions are Everything

Posted by on Jun 15, 2007 in Calls To Action, Developing Content, Email Marketing, Ezines, Marketing | 0 comments Does your email have great graphics, great content and great offers but nobody’s opening it? Maybe it’s because you’re making a lousy first impression. Here’s some statistics (if I could have done the math, I’d have been a statistician): 49% of all respondents to a MarketingSherpa survey report using preview panes. The little window at the bottom or side of your...
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What Tactics Do Online Marketers Use to Market?

Posted by on May 23, 2007 in Building Traffic, Email Marketing, Ezines, Marketing, Search Engine Optimization, Viral Marketing | 1 comment Online marketers use email marketing more than any other tactic with close to 73% favoring this medium. It’s no surprise that email newsletters (ezines) are the second most popular tactic at 61%. (What’s your most effective online marketing tactic? Vote below…) Other tactics listed include Banner Ads Blogs Online Promotions Social Networking Web site promotions SEO Viral...
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Increase Your Email Newsletter Subscriptions – 10 Tips

Posted by on May 16, 2007 in Building Traffic, Email List Building, Email Marketing, Ezines | 0 comments I belong to a Yahoo Group that is focused on its member’s use of blogs as a business marketing and communications tool. A member asked the group for advice regarding the lack of success in getting sign-ups for her ezine (she’s averaging 1 sign-up/week). A subscription form is prominent on the upper left of her site and she incentivizes subscriptions by offering a free report (which...
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