Interview with eBoot Camp Author, Corey Perlman – Podcast
I recently had the pleasure of interviewing Corey Perlman on the Evolving Internet Marketer Podcast. Corey is the author of the Amazon best selling book, eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business. This everyman’s guide to using the web to promote your products and services and generate revenues was written with the average business owner in mind; the guy/gal who knows they need to have or have a more effective online presence but, until now, has lacked the resources or knowledge to know what to do. Corey’s provides an informative, educational and...
Read MoreAdvertising Offline? Shift it Online to Reduce Spend, Increase ROI
According to guest blogger, Regis Hadiaris, in a Marketing Pilgrim post titled, 77% of Marketers are Reducing Media Budgets, 144 marketers polled indicated that they were taking ‘next steps’ to reduce the media budgets for their ad campaigns. Key areas for savings were reported as 1.) reducing production costs and 2.) lean on their agencies to reduce costs and fees. Internet & Social Media Marketing will Benefit But the good news, for internet and social media marketers, is that in compensation savvy marketers intend to … Shift offline media spend to online…...
Read MoreMarketing Tactics to Use for Biggest B2C Payoff
Paid Search, SEO Email Marketing Aren’t all these tactics supposed to be dead?
Read MoreThe Long Tail Snipped
Read an article on 20 Internet Marketing Trends for 2009. Trend #18 said that the Long Tail (<–click this link for a definition), as championed by Wired Magazine Editor Chris Anderson, will be even more important to small business in the year ahead. Only problem is that Mr. Anderson has, himself, largely discredited the notion of the long tail, writing … I’ll end by conceding a point: It’s hard to make money in the Tail… the revenues are disproportionately in the Head. Perhaps that will never change. The Register wrote about the study that derailed the long...
Read MoreInternet Marketing Resource for Web Marketers of Every Stripe
The great folks at SEOMoz.org have put together a phenomenal toolbox for Internet & Web Marketers and Site Owners of every persuasion from neophyte to know-it-all. Danny Dover of SEOmoz has compiled a collection of nearly 100 tools and web marketing resources that will help you boost your internet marketing efforts not 1, not 2 but 3 levels up! Thanks Danny and check out The Internet Marketing Handbook today! <– A glimpse of the nearly 100, mostly free tools and resources in The Internet Marketing...
Read More5 Ways to Take Advantage of Social Media – per the DMA Training Source
Some very general but relevant, all the same, thoughts about leveraging social media from our friends at the Direct Marketing Association Training Source: Listening — this is a great opportunity to understand your customers, monitor what they are saying about you and address their needs and wants Talking — spread the word about what your company is doing, new launches, products, press releases, etc. Energizing — reach out to your most loyal customers, let them know they are valued, and they will continue to sing your praises Supporting — provide a platform where your product users can...
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