Marketing |

Local David vs. Big Box Goliath

Posted by Tom Gray on Jul 24, 2012 in Blog, Customer Retention, Customer Service, Marketing | 0 comments

Local companies can be more than competitive with big box, big chain competitors. Here’s how.

Preview Google Search Results Before Clicking with Instant Preview

Posted by Tom Gray on Dec 13, 2010 in Blog, Google, Marketing, Search Engine Marketing | 3 comments

Google, in their never ending quest to make the internet search experience more relevant, not to mention faster, is rolling out Google Instant Previews. Back Button Joins the Unemployment Ranks Google Instant Previews provides a magnifying glass to the right of the top line of the search results… Clicking on the magnifying glass turns the Instant Preview feature on and displays a snapshot of the page along with the search terms outlined on the snapshot page as well as displayed in a call out box. Clicking any ‘preview’ icon turns the feature on for all the listings on the...

When Marketing Happens

Posted by Tom Gray on Oct 17, 2010 in Marketing, Social Media | 4 comments

I’ve been out of touch recently with good friend and business coach, Elli St. George Godfrey. Elli dispenses business advice to established and would be entrepreneurs at www.abilitysuccessgrowth.com and moderates an interesting and informative Friday Twitter chat for small business owners that can be followed using #kaizenblog. What’s the (Marketing) Plan In the course of exchanging emails to arrange some catch-up time, I noticed Elli had added a tag line promoting her forthcoming book titled, “When Life Happens: How Women Business Owners Handle Personal Crisis“....

Build Traffic to Your Blog with Blog Directory Submissions

Posted by Tom Gray on Jun 26, 2009 in Blog Directories, Blogging, Building Traffic, Marketing | 0 comments

Building relevant traffic for our blog is often the biggest challenge we face. One great way to generate links and traffic is to register your blog with popular blog directories. WebsiteMagazine.com recently published a list of 30 popular blog directories. I’ve taken this list and turned it into a blog submission tracking spreadsheet that you can download and use to track your efforts in submitting your blog to the relevant blog directories on the list. 30 Popular Blog Directories Use this list to generate additional traffic for your blog by Visiting each of these directories and...

Social Media Essentials for Business – You’re Invited

Posted by Tom Gray on May 18, 2009 in Blogging, Customer Acquisition, Marketing, Social Media | 0 comments

You’re invited to attend Social Media Essentials for Business - a free teleseminar on Wednesday, May 20, 2009. Executive Coach and best selling author, Marsha Egan, will interview me on why, as a business owner or manager, it’s essential that you add social media to your marketing mix. We’ll discuss the major social media platforms and give examples of how you can use these to build your brand, establish your authority, create relationships and turn those relationships into partnerships, prospects, customers and profits. View the following video for a message from me as to...

Jan Vermeiren Tells Us “How to Really Use LinkedIn” (Podcast)

Posted by Tom Gray on May 14, 2009 in Customer Acquisition, LinkedIn, Marketing, Podcasts, Social Media, Social Networks | 0 comments

I had the pleasure recently to interview Jan Vermeiren, Europe’s foremost expert on business networking and the author of How to REALLY use LinkedIn, one of the best books on any continent for getting the most from your LinkedIn account. In speaking with Jan you soon realize that he gives such great advice for using LinkedIn not because he’s a LinkedIn expert but because he’s a networking expert. Jan’s the founder of Networking Coach and came to the attention of the global community with the publication of his best selling book on harnessing the power of networks,...

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