Keep Key Information No More than 3 Clicks Away

Posted by on May 16, 2007 in Internet, Navigation, Web Usability | 0 comments I partnered in an IT Consultancy for years with a guy who introduced me to the 3 Click rule for effective navigation. Basically the rule says that whether on your desktop or your website, important information should never be more than 3 clicks away and critical information should be in plain site or no more than 1 click away – like your phone number or contact information. If you apply...
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Here’s Looking at You, Kid. Eye-tracking Research and Your Website’s Layout

Posted by on Feb 21, 2006 in Calls To Action, Effective Web Design, Navigation, Web Usability | 0 comments No, this is not the path I took to my car after this month’s Super Bowl party! What it actually represents is a fairly simplistic model of the most common eye-movement pattern of a group of browsers viewing a web page. This research was compiled by the Eyetrack III team and released by The Poynter Institute, the Estlow Center for Journalism & New Media, and Eyetools. As the above...
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