Busiest Online Shopping Day? Monday, of Course!
Online retailers might want to take a look at Atlas Solutions’ Holiday Online Shopping Report: 2006-2007 when planning your advertising and promotional spend for the upcoming holiday season. A couple of things that stand out about online holiday shopping behavior: Monday’s rule as far as online shopping goes and the peak time is between noon and 4 p.m. EST (correspondig with the workweek lunch hour) Tuesday’s are close behind in online shopping volume in the weeks leading up to Christmas The second Monday (tagged Cyber Monday) before Christmas has established itself as the...
Read MoreUse Transactional Emails to Create More Sales
What’s a transactional email, you ask? Well it’s an email message that you send to a customer as a result of a transaction – an order confirmation, a shipping notice, thank you for buying/subscribing/registering etc. maildogmanager.com reminds us to … Mind our Ps and Qs when it comes to transactional emails… Here’s a list of the tips they offer for using your everyday, transactional messages to best advantage: … keep the subject line strictly transactional … transactional content must stay at the top of the email and be most prominent Jazz up...
Read MorePodcast at Your Peril
You know the old entertainment saying/joke? The one that describes a person has “having a great voice but a face for radio.” The implication is while their voice is show biz quality their looks leave something to be desired. Well, sometimes that’s the case in podcasting too. Except my twist is, “he has a voice for print.” In other words, his content his brilliant but his audio delivery is sleep inducing at best, painful at worst. This became ‘painfully’ apparent to me while listening to a audio intro to a new information product offered by an...
Read MoreSell Your Info Products Through FreeIQ
If you have info products you’d like to give away or sell – anything from eBooks to online courses to video and audio – you might want to consider FreeIQ.com (full disclosure: I signed up as an affiliate so this is my affiliate link). They’ll host, stream and distribute your free content for free and they make their money by charging 5% of the sales price (plus credit card processing fees) for the content you sell. They also have a ranking system in place that gives content better positioning depending upon the popularity of that content. If you’re an...
Read MoreCustomer Service Equals Marketing and Sales
Another long post so here’s what my key points are: Customer service should be the most effective marketing and sales tool in your tool box – guaranteed, you lose business when it’s not. In most cases, some revenue trumps no revenue. Again, in most cases. Stuff happens. So when it does, and your customers are adversely affected, express your concern, act quickly to minimize the impact and make amends as necessary – even if the stuff that happened was beyond your control. A simple, “I’m sorry,” can be the most effective strategy. Seattle Hotels Miss...
Read MoreBuild Consumer Confidence & Comfort – Give Them Alternatives
Here’s a snippet of info gleaned from OMMA Magazine … Only 35% of the U.S. population as a whole feel somewhat to very comfortable using credit cards on the internet. What do you do if you’re selling goods on the internet? Give them alternatives like an 800 order number they can call or an order form they can download and mail or fax back. It’s even more important to provide purchasing alternatives if you’re serving an older population. For example 65-and-older men’s confidence in purchasing with credit cards is only around 14% … And you wonder why...
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