Do You Know What Google Sees on Your Site?
Does Google index too little? Does Google see too much? You can find out exactly what Google sees by using a simple command in the Google search box. Type in “Site:mysite.com” and hit enter. You’ll see every page that Googe’s indexed on your site. This is useful for several reasons: If you redesigned your site you may find that much of your old site still shows up. You can delete those files and set up 301 Redirects to the appropriate pages on the new site. You can see if Google’s missing anything and take steps to address it. Implementing an XML site map is a...
Read MorePreview Google Search Results Before Clicking with Instant Preview
Google, in their never ending quest to make the internet search experience more relevant, not to mention faster, is rolling out Google Instant Previews. Back Button Joins the Unemployment Ranks Google Instant Previews provides a magnifying glass to the right of the top line of the search results… Clicking on the magnifying glass turns the Instant Preview feature on and displays a snapshot of the page along with the search terms outlined on the snapshot page as well as displayed in a call out box. Clicking any ‘preview’ icon turns the feature on for all the listings on the...
Read MoreThe Invisible Web – An Interview with Michael Benidt and Sheryl Kay – Podcast
Find the 80% of Information on the Internet that Google Won’t! I had the pleasure to interview Michael Benidt and Sheryl Kay, owners of Golden Compass, Inc. Michael and Sheryl are information experts specializing in internet research. They speak, write, train and consult on how to tap the invisible web; the 80-99% of information available online that you can’t find by using standard Google search. They share their expertise in two blogs – HiddenBusinessTreasures.com and HiddenSpeakerTreasures.com covering Internet search tips as well as providing insight and information on other...
Read MoreSEO is NOT Dead
Micah, who I had the pleasure to meet at Wordcamp Denver recently tweeted, “If you do SEO for a living, you will be out of business or irrelevant in 3 years.” Naturally this got a lot of response. To clarify and expand on his tweet he posted an article titled, “SEO is Dead” on his Learn to Duck blog where he contends that not only is SEO dead but that all of the SEO’ers have reinvented themselves as social media marketers and are now ruining social media. Micah, as you can tell, doesn’t have a problem being a lightening rod. What he contends is that all we...
Read MoreGoogle Likes Blogs; Why You Should Too!
Do you still wonder why (or if) you should be blogging? I’m going to give you 3 hardly comprehensive reasons… Customers & Prospects like blogs with good, relevant content that addresses their interests, opportunities or needs. You can engage those customers and prospects at a deeper level than through traditional marketing media. More importantly, you can engage them with value that often creates obligation.The value leading to obligation conversation may well look like this: “They’re the guys who told me about this … It’s obvious they know something...
Read MoreMarketing Tactics to Use for Biggest B2C Payoff
Paid Search, SEO Email Marketing Aren’t all these tactics supposed to be dead?
Read More