Do You Know What Google Sees on Your Site?
Does Google index too little? Does Google see too much? You can find out exactly what Google sees by using a simple command in the Google search box. Type in “Site:mysite.com” and hit enter. You’ll see every page that Googe’s indexed on your site. This is useful for several reasons: If you redesigned your site you may find that much of your old site still shows up. You can delete those files and set up 301 Redirects to the appropriate pages on the new site. You can see if Google’s missing anything and take steps to address it. Implementing an XML site map is a...
Read MorePreview Google Search Results Before Clicking with Instant Preview
Google, in their never ending quest to make the internet search experience more relevant, not to mention faster, is rolling out Google Instant Previews. Back Button Joins the Unemployment Ranks Google Instant Previews provides a magnifying glass to the right of the top line of the search results… Clicking on the magnifying glass turns the Instant Preview feature on and displays a snapshot of the page along with the search terms outlined on the snapshot page as well as displayed in a call out box. Clicking any ‘preview’ icon turns the feature on for all the listings on the...
Read MoreThe Invisible Web – An Interview with Michael Benidt and Sheryl Kay – Podcast
Find the 80% of Information on the Internet that Google Won’t! I had the pleasure to interview Michael Benidt and Sheryl Kay, owners of Golden Compass, Inc. Michael and Sheryl are information experts specializing in internet research. They speak, write, train and consult on how to tap the invisible web; the 80-99% of information available online that you can’t find by using standard Google search. They share their expertise in two blogs – HiddenBusinessTreasures.com and HiddenSpeakerTreasures.com covering Internet search tips as well as providing insight and information on other...
Read MoreGoogle Likes Blogs; Why You Should Too!
Do you still wonder why (or if) you should be blogging? I’m going to give you 3 hardly comprehensive reasons… Customers & Prospects like blogs with good, relevant content that addresses their interests, opportunities or needs. You can engage those customers and prospects at a deeper level than through traditional marketing media. More importantly, you can engage them with value that often creates obligation.The value leading to obligation conversation may well look like this: “They’re the guys who told me about this … It’s obvious they know something...
Read MoreWant to Know the Best Place to Place Your Google Ads on Your Web Page or Blog?
Google provides a handy ‘heat map‘ to help you determine ideal ad placement. Take heed to their caution that user needs should come first. They didn’t come to your site to read ads (I assume). They came because they thought there’d be useful content. Keep that in mind in determining the balance between displayed ads and your content. Read Google’s...
Read MoreNow Playing at Google Search Results – You
Or you could be if you have your video posted at YouTube.com or affiliated sites and somebody does a search on you or what you offer – product & service-wise. According to an article in the May 17, 2007 edition of The Denver Post: …In its latest technological leap, online search leader Google Inc. will begin showing videos on its main results page along with photos, books and other content previously separated into different categories. Under a new “universal search” approach that Google began rolling out Wednesday afternoon, some requests will produce more than...
Read More