Please Pig, Back Away from the Nigerian…
I normally don’t suggest taking advice from rats but, in this case, heed his wisdom.
Read MoreDon’t (Spam)Assassinate Your Email Messages
A useful resource to keep in mind when you’re unsure if your ezine or email content is too spammy and likely, therefore, to get picked off by the spam police is spamassassin.org. “SpamAssassin is a mature, widely-deployed open source project that serves as a mail filter to identify Spam.” SA is well thought of and pretty widely deployed in government and industry. Chances are that if your email can pass muster with SA it can pass muster with anybody. One of the techniques they use to determine if a message is likely to be spam or not is to examine the content and award + or...
Read MoreIf it Sounds Too Good to be True … (or) What Happens When Your SEO Company Runs Afoul of Google?
Here’s a nightmare scenario for you … You head into the office and log-on to check your web site stats to see how your traffic is holding up. You’re excited because the big bucks you’ve invested in Search Engine Optimization are finally paying off. Your traffic and web-based sales are going through the roof… But wait a minute. Your traffic has dropped to a crawl. It’s like Highway 77 through Wahoo, NE at 2 a.m. No traffic and, what’s worse, your sale’s gusher has dropped to a drip. What is up!!! Unfortunately you’re a victim of your SEO...
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