What Jay Jennings Can Teach You About Email Marketing
Jay Jennings is an internet marketing guy who sells a lot of products to folks who do internet marketing. I like him because he’s an ‘alt’ kind of a guy who doesn’t quite look what you’d expect an internet (or any other type of) marketing guy to look like – beginning with the mohawk… Anyway, I’ve never really bought anything from him but I like his approach and, who knows, maybe someday. Recently, however, I got an email from him that I think provides some valuable lessons learned for all of us who choose to use the internet to market our...
Read MoreGetting Your E-mail Audience to Click-through to Your Landing Page
According to research cited by the folks at MailDogManager.com “…the words “Click to continue” generated 50% more click-throughs than either “Continue to article” or “Read more.”“ Of course that may mean that only 2 people clicked on “Read more” while 4 clicked-through on “Click to continue”! And, they didn’t mention what it was they were clicking to continue. If it was to the Girls of Albania pictorial from Communist Today I can see where reading wouldn’t be an appropriate call to action! What’s...
Read MoreWhy Test Email Subject Lines? To Increase Your Open Rates
MailDog Papers reports the following statistic: Permission marketers experiencing above-average open rates of 45% are three times more likely to test subject lines. So why test? To obtain superior results.
Read MoreThink Email for the Best Return on Your Marketing Dollar Invested
The October 2006 Power of Direct report from the Direct Marketing Association (via EmailLabs) once again established the supremacy of permission-based email. Projected ROI per channel, 2006: Email ROI per $1US spent: $51.45 Print catalogs: $7.20 Non-email Internet marketing: $21.08 Total industry spending projected 2006: Email: $400 million Print catalogs: $20 billion Non-email Internet marketing: NA Projected sales generation, 2006: Email: $18.5 billion (+14.9%) All direct marketing: $1.939 trillion Non-email Internet marketing: $338.9 billion Additional Benefits to the Direct Email...
Read MoreInternet Explorer? Who Cares? … Walmart Optimizes for Firefox
Okay, so my headline is wild speculation but what else explains the appearance of Walmart’s web site in the new Internet Explorer 7 versus the new Firefox 2.0 browser? Wal*Mart as it appeared in Microsoft Internet Explorer 7 Wal*Mart – as it should be – in the new Firefox...
Read MoreDo You Sell Stuff Online; Are You Secure? Do Your Customers Know?
If you are using security (you know with SSL certificates behind https:// pages with Verisign logos, etc.) but your customers don’t know about it you may be losing sales. According to a MarketingSherpa case study (note: this article is publicly available until 5/13/06), Petco increased site conversion by around 9% simply by placing a Hacker Safe logo in prominent view on the home page of their web site. This was in addition to the VeriSign authentication available on their shopping pages and in their cart. Now if a nationally known retailer that I would automatically assume provided...
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