The Power of Images
Don’t you find that it’s easy to recall the seminal images of your life… Giggling at the altar during your wedding ceremony The birth of your first child The Daisy Ad from the 1964 Presidential Campaign You know the Daisy Ad. Ran once and pulled because it was too controversial. Child counting daisy petals as she plucks them supplanted by count down to nuclear explosion followed by ominous voice over? Cool News of the Day reminded me of the power of media in general and advertising in specific to create an image and preserve a message over generations. I was 7 years old but...
Read MoreTechSmith Aces Marketing Follow up
TechSmith, the creators of 2 great tools – SnagIt & Camtasia Studios – for capturing and recording screen activity, is very smart when creating positive buzz for their products. I’d downloaded the trial version of the SnagIt screen capture tool, was impressed, bought it. Not only did TechSmith provide solid support throughout the trial with an informative series of email tips and tutorials but they followed up afterwards asking me to take a brief survey on my experience with the tool. They solicited my feedback on the usefulness of the tool, documentation, support and,...
Read MoreGrow Your Blog Readership the Mack Collier Way
Mack Collier posted a great primer on growing your blog readership with 8 easy steps. I’ve listed his steps below as a handy reference with my comments following each step. His article goes into additional detail so don’t forget to read the whole thing. Published at MarketingProfs.com, Eight Easy Ways to Grow Your Blog, is good stuff. Mack Says… 1. Post regularly 3 times a week to start and spread them out. I’m guilty of posting multiple times on one day and none on others. I’ll spread out from now on. It’s attractive to both readers and search engines...
Read MoreWhat’s the Best Way to Increase Traffic to Your Blog?
Comment on other people’s blogs. Comment at their blog and reference their post using trackbacks on your own blog. (What’s a trackback? Well, according to Wikipedia a track back is a…) I couldn’t figure out where a recent (enormous) spike in my site’s traffic came from until I looked at my Referrers log. There it was, a ton of referrals from a site I’d made casual mention of in another post. In fact this site wasn’t even the subject of the post but was referenced in support of my main point. As it happens, the site picked up the trackback and listed...
Read MoreWhat Tactics Do Online Marketers Use to Market?
Online marketers use email marketing more than any other tactic with close to 73% favoring this medium. It’s no surprise that email newsletters (ezines) are the second most popular tactic at 61%. (What’s your most effective online marketing tactic? Vote below…) Other tactics listed include Banner Ads Blogs Online Promotions Social Networking Web site promotions SEO Viral campaigns Podcasts etc… You can see all the online marketing tactics cited and their relative popularity at eMarketer.com. [poll=2] For those who answer ‘Other’ I invite you to leave a...
Read MoreNow Playing at Google Search Results – You
Or you could be if you have your video posted at YouTube.com or affiliated sites and somebody does a search on you or what you offer – product & service-wise. According to an article in the May 17, 2007 edition of The Denver Post: …In its latest technological leap, online search leader Google Inc. will begin showing videos on its main results page along with photos, books and other content previously separated into different categories. Under a new “universal search” approach that Google began rolling out Wednesday afternoon, some requests will produce more than...
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