Podcasting – A Growing Audience
Wonder if or why you should podcast? Here’s 37 million reasons. That’s the projected audience by 2013 or more than double today’s audience of podcast listeners. Source: eMarketer Daily ——– See our most recent podcast with Corey Perlman, author of eBoot...
Read MoreWho’s the King of Social Networking Sites?
I recently posed the following question on LinkedIn: There are literally thousands of social media and social networking sites available to the business community. I’m wondering what you feel are the 3-5 most valuable for developing business opportunities? If you can respond with a link to the SM/N site and a very brief supporting reason, e.g., twitter.com – closed loop system that rewards the value you put out there with follows. I’ve gotten a number of great responses and one, from Carson Poppenger, got me thinking about the popularity of Facebook vs. MySpace vs. LinkedIn...
Read MoreOnline Retailers Need to Drink Their Own Kool-aid®
Mark Sanborn is a hall of fame speaker and the best selling author of The Fred Factor and You Don’t Need a Title to Be a Leader. He’s also a friend and client. He has a new web site and, in addition to his books and training products, he makes several free resources available. One of them that I highly recommend is called The 10 Commandments of Customer Service: 150 Ideas for Improving Service. Diamonds, gold & rubies abound in this customer service treasury. For example every e- or retailer needs to embrace Idea #47: Flight attendant: “Sir, would you like the chicken...
Read MoreDo You Count Unique Visits or Visits When Assessing Your Site’s Effectiveness?
I, along with countless others, was taught early on to ignore visits and focus on unique visitors as a leading indicator of your websites reach, i.e., the number of actual visitors your site attracts. Or, as many of us think of it, the number of potential prospects that visit our site. Matt Belkin of Omniture has a different take on this. He never uses unique visits. Instead he argues that visits is a more powerful metric as what it truly represents is conversion opportunities. I think I agree. Why? Because, if a unique visit is considered the sum of the visits made during a single session...
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