Do You Know What Google Sees on Your Site?
Does Google index too little? Does Google see too much? You can find out exactly what Google sees by using a simple command in the Google search box. Type in “Site:mysite.com” and hit enter. You’ll see every page that Googe’s indexed on your site. This is useful for several reasons: If you redesigned your site you may find that much of your old site still shows up. You can delete those files and set up 301 Redirects to the appropriate pages on the new site. You can see if Google’s missing anything and take steps to address it. Implementing an XML site map is a...
Read MoreMake Your Website a Profit Center – How? Here’s 3 Tips to Get Started
Jason Koeppe from Manta Minute lays out 3 simple steps to make your website a profit center. Know your goal. Make it easy. Make it clear. Keep in mind, I said simple, not easy. But if you nail these then you will have a profit generating web presence. Free Website Analysis Is your website under-performing? Do you have little site traffic and worse conversion? Call me for your free 20 minute consultation on how to make your website profitable at 720-319-8256, email tom.gray[at]gemsolv.com. I’ll review your site than give you a 20 minute, actionable analysis on the steps you can take now...
Read MoreCall to Action Tip: The Importance of Phone Numbers
I love the fact that I can email you, link up with you on Linkedin, like you on Facebook and @reply you on Twitter. I’m thrilled that I can subscribe to your blog and download your free report on 5 ways to fabulous riches online. Thank you, thank you, thank you. I mean it, thank YOU! Unfortunately, I want to call you. Archaic, I know, but I want to pick up the phone and ring you up and talk to you about what your business can do for my business and I don’t want to be limited to 140 characters or what my brain can remember to squeeze into an email before my knubby fingers...
Read MoreWebsite Brilliance: How to Use Worst Practice Web Design to Generate Controversy, Conversation, Traffic & MONEY
Too many websites are like Muzak; kind of safe, kind of boring, kind of forgettable. None of these terms apply to Ling Valentine’s LingsCars.com. It’s busy, crowded, eye-achingly garish but, in a train-wreck sort of a way you can’t help but be drawn in by its break-every-rule-in-the-web-design book approach. And with a reported 500+ links on the home page alone it’s impossible not to find something to click on. Does it work? Apparently pretty darned well. Ling is reported to be one of the leading car dealers in all of Britain (where she’s located) and draws in...
Read MoreRedesign Your Website – 10 Good Reasons from SiteLab
Cleaning up my inbox and came across this list from the folks at SiteLab. I work with a lot of clients on redesigning their sites and this list rings true. I’ve condensed the content a bit but you can probably find the entire message online at www.sitelab.com. SiteLab’s Top 10 Reasons to Redesign Your Company Website Rookie or a Pro? – The site looks amateurish and parts of the site are broken. … studies have shown that people form an opinion of a website within the first three seconds of viewing it. Is this thing on? – The site doesn’t ask viewers to do something....
Read MoreDeepen the Connection between You and Your Customer
This is a long post so I’ll cut to the chase by offering you the marketing action points upfront that are derived from the story that follows… Think outside the box by offering variations on your products and services that get your potential and existing customers to say, “Wow!” Listen. Give your customers the ability to provide input and feedback on the products and services you offer to them. Respond. Let your customers know you heard them and if you implement their ideas and suggestions, give them a hearty thanks and an invite to be the first to offer feedback on...
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