Social Media Networking: The Formula for Success
I recently made a presentation on social media marketing where I presented the following as the formula for social media marketing success… P4 + V = Vx Where the components of the social networking equation equal: P = passion, the passion for your field, expertise, life. If you lack passion it will show! P = presence; you have to fully inhabit the social media space to fully benefit. It doesn’t mean that you have to stake your claim on every social network space available. But you do need to be on the ones that matter in your field and to the audience you seek to connect with. P...
Read MoreInternet Marketing Resource for Web Marketers of Every Stripe
The great folks at SEOMoz.org have put together a phenomenal toolbox for Internet & Web Marketers and Site Owners of every persuasion from neophyte to know-it-all. Danny Dover of SEOmoz has compiled a collection of nearly 100 tools and web marketing resources that will help you boost your internet marketing efforts not 1, not 2 but 3 levels up! Thanks Danny and check out The Internet Marketing Handbook today! <– A glimpse of the nearly 100, mostly free tools and resources in The Internet Marketing...
Read More5 Ways to Take Advantage of Social Media – per the DMA Training Source
Some very general but relevant, all the same, thoughts about leveraging social media from our friends at the Direct Marketing Association Training Source: Listening — this is a great opportunity to understand your customers, monitor what they are saying about you and address their needs and wants Talking — spread the word about what your company is doing, new launches, products, press releases, etc. Energizing — reach out to your most loyal customers, let them know they are valued, and they will continue to sing your praises Supporting — provide a platform where your product users can...
Read MoreUsing LinkedIn, Twitter & Other Social Networking Sites to Create Context for Search
Caught a snippet of an interview with Chris Pirillo of Lockergnome at Viewzi.tv. When asked how he’d improve search, Chris stated that the problem with search is that it lacks context. That’s exactly the problem that I have with search, context. In my view it’s not just what I’m looking for but why I’m looking for it. The why is the critical component that so often leads me to frustration at the search results I receive. What’s this have to do with this post’s title? Well Chris also spoke to crowdsourcing as the way he injects context into his own...
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