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Article Index Gray eMarketing (GeM) Solutions provides articles and commentary on today's best practices in Internet Marketing. We try to write about what we know about so, if you know more than we do on a particular topic, give us a shout if you'd like to contribute to our library. Our topics include: the effective use of Email, from Ezines and e-newsletters to on-line Product Promotions; search engine optimization; improving site conversion and persuasiveness - does your site work overtime to 'persuade' your visitors to take the actions you'd like them to take; and the latest legislative efforts impacting the web marketer. In other words, our focus is pretty much on effective Internet Marketing... While we don't pretend to be comprehensive, we do strive to be useful. As the saying goes, "take what you like & leave the rest..." and, oh yeah, if you think it's good stuff, tell a friend. Related Resources The GeMBlog - one eMarketer's opinion				The GeM Blog - 1 Billion posts and counting on ezines, blogs, and persuasive website design. Check it out. Better yet, subscribe to the feed. 10 Questions Every Site Owner Should Ask Themselves (Web site effectiveness) Look at your site objectively to make improvements ... -more- Ho Ho Hmmmm (marketing) Using events to build web traffic ... -more- Running Afoul of CAN-SPAM (legislation) When good marketing practice (in one channel) will get you in trouble in another ... -more- Understanding CAN-SPAM (legislation) A primer on the new, Federal ant-spam act. Just remember, I am NOT a lawyer ... -more- The importance of email tracking (metrics) Like the sayings goes, "You can't improve what you don't measure" ... -more- E-mail or Snail Mail: A Comparison (marketing mix) The case is made for adding e-mail marketing to your direct marketing mix ... -more- Reprint Policy We encourage you to copy, distribute and reprint any information you find here as long as your provide the following attribution and link: © Copyright Gray eMarketing Solutions, 2004-2006. All rights reserved.GeM Solutions provides resources and services to make the web more effective in marketing your business. Go to www.GeMSolv.com for more details or call (303) 882-8252.

Gray eMarketing Solutions - Information, advice and consulting on Internet marketing, Email Marketing, Ezine and Email Newsletter publishing, Website conversion effectiveness and Search Engine Optimization strategies ... The stuff you need to know to make the web a profitable marketing channel for your business.