Advertising Offline? Shift it Online to Reduce Spend, Increase ROI

Posted by Tom Gray on Feb 12, 2009 in Internet, Marketing | 0 comments According to guest blogger, Regis Hadiaris, in a Marketing Pilgrim post titled, 77% of Marketers are Reducing Media Budgets, 144 marketers polled indicated that they were taking ‘next steps’ to reduce the media budgets for their ad campaigns. Key areas for savings were reported as 1.) reducing production costs and 2.) lean on their agencies to reduce costs and fees. Internet &...
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