Surviving the Economic Storm: Advice from Team Double-Click
Good advice on surviving tough economic times from the virtual assistant folks at Team Double-Click® … I do want to draw special attention to one thing … We didn’t stop marketing or selling. Let me say that again. We DIDN’T STOP MARKETING. In fact, one of the shifts we made was to take budgeting away from backend systems and move it over to sales and marketing. I attribute our ability to continue to grow and thrive during this economic mess, not only to cutting back in some areas, but also to stepping up our marketing. Now’s the Time to Market More Marketing can be...
Read MoreSocial Media Networking: The Formula for Success
I recently made a presentation on social media marketing where I presented the following as the formula for social media marketing success… P4 + V = Vx Where the components of the social networking equation equal: P = passion, the passion for your field, expertise, life. If you lack passion it will show! P = presence; you have to fully inhabit the social media space to fully benefit. It doesn’t mean that you have to stake your claim on every social network space available. But you do need to be on the ones that matter in your field and to the audience you seek to connect with. P...
Read MoreCustomer Retention, Part 2
Worth repeating (from the American Marketing Association newsletter)… A two-percent increase in customer retention has the same effect on profits as cutting costs by 10 percent.1 — 1 Business Gain from How You Retain, CMO Council with CSC, IBM and Dun & Bradstreet, April 2008
Read MoreThe Best Time to Send Email
I’ve now seen 2 email marketing authorities in the last 2 days cite 2 case studies saying that the best time to send your email marketing missives is on Tuesday. Marketing Sherpa & Mail Dog Papers (published by Mail Dog Manager) both described case studies where a Tuesday morning mailing provided the highest open rates. Mail Dog’s report also found that “Subject lines with a strong call to action out performed a subject line with shorter characters.” Hmmm, what an interesting concept, give your subscribers a compelling reason to open your message. Sounds good to...
Read MoreSizing Up the Blogosphere or “How Big is It?
I originally reported the following data on the growth of the blogosphere as part of a post I was writing about a year and 1/2 ago. As sometimes happens, it got stuck in draft world and I never completed it. A couple of items recently came to my attention that motivated me to revisit this… The first was the report I cited yesterday from businessandblogging.com that spoke of the million small business blogs out there and the tremendous, cost effective, marketing opportunities blogs provided for small business (referencing a New York Times article on the topic. The second was my...
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