Personalization – A Little Effort Goes a Long Way
Posted by Tom Gray on Jan 7, 2008 in Email Marketing, Marketing | 1 comment Effective personalization in your email marketing is more than adding a Dear Josephina in front of your message. It can also involve creating a cultural connection. Google is great at this with their Google Doodles - special representations of their logo to commerate noteworthy events and holidays. The little something extra that they add to their logo creates a sense of fun and engenders a...read more