Why the web?

The question, "Why have a website?", is only the tip of the iceberg. What really matters, and is often overlooked, is the web site owner's willingness to invest the on-going time and effort into making it a viable, dynamic piece of the marketing mix. Nobody needs another brochure on the web with broken links, 'under construction' signs, and the "latest news" posted October 6, 2001.

People labor under the false illusion that the web is a gold mine without considering that miners have to move a lot of rock to find the good stuff. So grab your shovels and picks because while "thar's gold in them thar hills" its in them not lying on top.

Respectfully submitted,

tom.gray@gemsolv.com