Search Engine Optimization = Yellow Pages?

I was thinking about Search Engine Optimization and how its the Internet's version of Yellow Page advertising ... with the lottery thrown in for good measure. If you're willing to spend the money you can get the biggest and best placement in the Yellow Pages; if you're willing to spend the money, you might get the best placement in your favorite search engine ... or you might not ... unless you commit to the highest bid in your favorit pay for placement program ... assuming you guess right as to how your prospects are going to search for you. Okay, it's not the Yellow Pages + the Lottery; more like the Yellow Pages as envisioned by Timothy Leary...

Respectfully submitted,

tom.gray@gemsolv.com

Why the web?

The question, "Why have a website?", is only the tip of the iceberg. What really matters, and is often overlooked, is the web site owner's willingness to invest the on-going time and effort into making it a viable, dynamic piece of the marketing mix. Nobody needs another brochure on the web with broken links, 'under construction' signs, and the "latest news" posted October 6, 2001.

People labor under the false illusion that the web is a gold mine without considering that miners have to move a lot of rock to find the good stuff. So grab your shovels and picks because while "thar's gold in them thar hills" its in them not lying on top.

Respectfully submitted,

tom.gray@gemsolv.com