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Monday, December 15, 2003

Bad Site Design

According to Vividence...

:: 41% of users in (their) benchmarking studies have trouble searching for information on the site
:: 46% of users have trouble with site registration
:: 37% experience frustration navigating the site's shopping process.

What's the upshot? 100% of the investment you made on bringing these 'frustrated' and possibly irate visitors to your site has been wasted. A good website marketing strategy doesn't end when a visitor clicks through to your site ... it's just the beginning.

Respectfully submitted,
Tom
tom.gray@gemsolv.com