When to Broadcast

When's the best time to send your promotional emails, ezines or electronic newsletters? The answer is, "It depends." The best way to find out is to test by sending your messages at different times and on different days and then tracking the results to determine the optimal day and time for your audience.

Of course, you can also just follow the pack. Email Labs publishes quarterly reports based on hundreds of clients broadcasting millions of messages. They find that most email is sent on Tuesday while the highest open rates are on Wednesday.

Finally, once you've set on a publishing schedule, stick to it. One ezine publisher I know of even publishes on Christmas to maintain the integrity of his schedule.

Respectfully submitted,

tom.gray@gemsolv.com