Is Your Web Site Making a Hundred Million Prospects See Red?

MarketingSherpa released a report today* that confirmed something that I've suspected for sometime ... If you ignore how your web site functions in Mozilla's Firefox and other non-IE browsers then you could be ignoring 100 million potential customers -- or worse, irritating, frustrating and driving them away from your site.

Why? Because IE plays fast and loose with Web Development Standards while Firefox adheres to them. What this means is that some of the functionality built into your IE-based and tested site may not work in Firefox. Little things like Contact and Order forms. OOPS!

And with 100,000,000 downloads in the first year it was available and an estimated browser market share of 14% and growing (MarketingSherpa estimates the number of their subscribers who use Firefox is as high as 30%), the Firefox user can't be ignored.

Believe me, Firefox is a cool tool; delivering a vastly superior browsing experience than Internet Explorer but don't take my word for it. Head on over to http://www.mozilla.com/firefox/ and download a copy for yourself. It's free and you don't have to (nor should you) throw out IE when you install Firefox -- although you'll soon want to. Once you've installed it you'll quickly fall in love with the tabbed browsing and oodles of free extensions that add incredible range to your web experience.

Oh yeah, and don't forget to visit your site to make sure that it's fully functional under Firefox. If not, time to call your webmaster (or contact me if you don't have one or he doesn't get it) and put her to work.

Thanks for reading...

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*The report is free until about 12/7/05, after that you'll have to buy it.

tom.gray@gemsolv.com
GeMSolv.com