Don't Raise the Bridge, Lower the Water: Lowering Prices isn't the Only Way to Boost Your Site's Sales

eMarketer Daily reports that while price is still the main factor in driving site commerce, good site design is good for business too.

The article identifies several Critical Factors that influence your shopper's purchase decision...

Prices :: 68%
Shipping options :: 44%
Product descriptions :: 38%
Site Navigation :: 37%
Checkout process :: 32%

So before slashing your prices, consider whether your site design, navigation and content are encouraging buyers to buy as well as they could. Read the article, Good Design, Better Sales for the whole story.

Thanks for reading...

tom.gray@gemsolv.com
GeMSolv.com