If you have a web site and are concerned about your ranking in the search engines, take a moment to think about the key words and phrases you use to attract the attention of search engine users. The question to ask is, “Do these terms reflect how I (the ultimate insider’s) see my business or how my customer would describe his or her need. For instance, part of my business is building ezines for my clients – ezine is a fairly new term that combines 2 words*, electronic, or email, plus magazine. Now if I want to attract more prospects in search engines I might be smarter to think about, or ask, my clients how they describe their needs. They might use electronic newsletter or email newsletter since ‘ezine’ is more of an insider’s term and many business people may be unfamiliar or uncomfortable with the term. So ask yourself what problems are my customers seeking and choose your key words & phrases accordingly.
Respectfully submitted,
tom.gray@gemsolv.com
* Do you know what the term is for a word that is created by combining two other words? Click here to find out.
