Do you publish an ezine or newsletter? Here’s an idea to get more mileage from your archived editions. Compile them as an ebook and either offer them as a premium for new subscribers or, if the content is sufficiently valuable, sell it through your on-line store. Spend the time to give your compilation extra value by categorizing your articles and adding introductions to each section. Create an eCover and add a table of contents and even an index if appropriate. Be sure and include cross promotions to other products and services you provide at appropriate places in the content. Whether you sell it or not, be sure and promote its availability to our existing list and encourage them to promote it to their circles of influence.
Thanks for reading,
tom.gray@gemsolv.com
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