Monthly Archives: January 2006

Does Your Internet or Email Advertising Work for You? Are You Sure?

Posted on January 27, 2006 by Tom Gray

In my practice I work with several professional speakers. A great group of people and fun to work with. There is a website and weekly ezine publication from SpeakerNet News that has been successful in serving the speaking world by … Continue reading →

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The Words You Use – Speak Your Customer’s Language, Not Your Own

Posted on January 26, 2006 by Tom Gray

Have you ever been in a foreign country and tried to buy something from a clerk who didn’t speak your language? It wasn’t easy, was it? Particularly if it was a more complex sell; something more than pointing to a … Continue reading →

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Writing for the Web; Internet Users Don’t Read, They Scan

Posted on January 24, 2006 by Tom Gray

I was recently reminded of a study that Jakob Nielsen published several years ago on how browsers view web pages. Nielsen, long considered to be the leading guru of web usability, found that only 16% of visitors read a page … Continue reading →

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Browser Wars II: Firefox vs. IE

Posted on January 12, 2006 by Tom Gray

I’ll admit it. I’m a huge Firefox fan. Me and about 100,000,000 other downloaders of this browser built the way a browser should be built. The small footprint, ease of use, tabbed browsing and incredibly customizable functionality via extensions and … Continue reading →

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Where to Spend Your Search Dollars? Paid or Organic?

Posted on January 5, 2006 by Tom Gray

According to a study released last fall by search marketing authority, iProspect, investing in organic, or natural, search may be the most prudent use of your search marketing dollars. By a better than 3 to 1 margin marketers surveyed stated … Continue reading →

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When Should You Launch Your Email Newsletter or Campaign?

Posted on January 4, 2006 by Tom Gray

EmailLabs reports that 51% of marketing-oriented email is sent between 8am and noon. More email is sent Tuesday but Wednesday earns the highest open rates, averaging close to 23%. Why? Probably because subscribers are catching up. What’s this mean to … Continue reading →

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