EmailLabs reports that 51% of marketing-oriented email is sent between 8am and noon. More email is sent Tuesday but Wednesday earns the highest open rates, averaging close to 23%. Why? Probably because subscribers are catching up.
What’s this mean to your email campaigns? It gives you a place to start. Try testing different days and times for your communications and see if there is a significant difference based on when you send. Do a simple test where, for example, you mail half your list on Tuesday at 9:00 a.m. and the other half, Wednesday at 11:00 a.m. Track the results and, if meaningful, make changes to your launch schedule.
tom.gray@gemsolv.com
GeMSolv.com
