Monthly Archives: March 2006

Learning From Amazon

Posted on March 25, 2006 by Tom Gray

Would you agree that Amazon.com probably puts a lot of thought into how it conducts it’s business on the web? Then don’t you think that one of the smartest things you can do to improve your web performance is to … Continue reading →

Posted in Calls To Action, Effective Web Design, Marketing | View Comments

Innovate to Build Traffic to Your Web Site

Posted on March 24, 2006 by Tom Gray

M&Ms have been around forever, right? They cost a couple quarters to a couple dollars at the local store–depending on package size. You would never think of ordering them online, would you? So how did Mars, Inc. increase their online … Continue reading →

Posted in Building Traffic, Marketing | View Comments

Give People a Compelling Reason to Visit Your Web Site

Posted on March 23, 2006 by Tom Gray

In a recent SpeakerNet News ezine, a contributor pointed out that she’s noticed a trend where people omit their email address in order to drive people to their web site. Her point was that this strategy can easily backfire. To … Continue reading →

Posted in Building Traffic, Calls To Action, Marketing | View Comments

Marketing is Not Catch and Release

Posted on March 21, 2006 by Tom Gray

If you fish you’re familiar with the concept of catch and release. This is where you work hard to hook a fish and reel it in only to release it once you’ve landed it. It’s from the “it’s the journey, … Continue reading →

Posted in Calls To Action, Email Marketing, Ezines, Marketing, Uncategorized | View Comments

Add a Little Vroom, Vroom to Your Desktop Computing

Posted on March 20, 2006 by Tom Gray

If you’re a Harley fan, and many of my friends and clients are, then you’ll love these custom motorcycle tank PC renditions from ThinkTankPC.com. Leathers sold separately…

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I Wrote a Blog and a Book Popped Out, Part II

Posted on March 20, 2006 by Tom Gray

In thinking about my earlier post on blogging your way to a book, I realized that not only can a blog benefit you by providing a means to generate a book or other publishable content but it can, with a … Continue reading →

Posted in Blogging, Developing Content, Search Engine Optimization, Uncategorized | View Comments

I Wrote a Blog and a Book Popped Out, Part I

Posted on March 17, 2006 by Tom Gray

Are you passionate about something, anything? Do you wish you could write a book but don’t think you have time or the ability? As a speaker, consultant or other knowledge professional would authoring a book boost your credibility, stature and, … Continue reading →

Posted in Blogging, Developing Content | View Comments

Why Blog? You Just Might Get Noticed by the Big Guys

Posted on March 16, 2006 by Tom Gray

I recently heard a report that 70-80% of major media execs now look to blogs as a major source when seeking experts for breaking stories. So why blog? How about a quote in the Wall Street Journal or an interview … Continue reading →

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Don’t Make Me Think – Two Simple Rules for Online Success

Posted on March 14, 2006 by Tom Gray

I’m rereading a great book on web usability – Don’t Make Me Think by Steve Krug. If you don’t read beyond the first page of the first chapter but apply the 2 simple rules (one, a footnote) you’ll find there … Continue reading →

Posted in Effective Web Design, Uncategorized, Web Usability | View Comments

Power to the Road Warrior

Posted on March 10, 2006 by Tom Gray

Mfuel provides the ultimate power source for road warriors tired of their 3 hour laptop battery crapping out in 2 hours right in the middle of prepping their next day’s sales presentation on their 4 hour flight; Or realizing that … Continue reading →

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