In a recent SpeakerNet News ezine, a contributor pointed out that she’s noticed a trend where people omit their email address in order to drive people to their web site. Her point was that this strategy can easily backfire. To be honest, a better way to get people to visit your web site would be to place a link on the back of your business card that allows them to obtain valuable information (a white paper or similar document).
For instance, a company that focuses on Customer Service training might include a link to a download of their “10 Ways to Improve Customer Service Now” ebook.
If it’s true that you catch more flys (prospects) with honey than with vinegar then our email omitting professionals might want to switch to a sweeter approach to promote their web presence.
