Monthly Archives: April 2006

From a Blog to a Book

Posted on April 28, 2006 by Tom Gray

A couple of weeks ago I wrote a couple of posts about how, by writing a blog, you could very well end up with a book. Well here’s a link to a recent BusinessWeek article that talks about how one … Continue reading →

Posted in Blogging, Building Traffic, Developing Content, Uncategorized | View Comments

Prevent Email List Erosion; Pay Attention to Out of Office Auto Replies

Posted on April 20, 2006 by Tom Gray

Whenever you broadcast an ezine or email promotion you will invariably get a 2-5% response consisting of “Out of Office”-type auto replies. You may be tempted to ignore these, particularly if you have several dozen or hundred to process. My … Continue reading →

Posted in Email List Building, Email Marketing, Ezines | View Comments

Why You Need a Web Site Now

Posted on April 14, 2006 by Tom Gray

Because I, and a growing number of people like me, might not do business with you otherwise. The internet is the new yellow pages (yp) but where the internet has it hands-down on the yellow pages is that while the … Continue reading →

Posted in Internet, Marketing | View Comments

The Best Dressed Web Site

Posted on April 10, 2006 by Tom Gray

Colors are key to how we perceive things. Red is associated with strength and leadership but also anger. Green connotes money, richness, nature . . . or envy. Blue is cool, calming or stable but can just as easily be … Continue reading →

Posted in Uncategorized | View Comments