Whenever you broadcast an ezine or email promotion you will invariably get a 2-5% response consisting of “Out of Office”-type auto replies. You may be tempted to ignore these, particularly if you have several dozen or hundred to process. My advice; don’t. Assign a staffer or set aside some down time to do a quick review. You’ll find that while the majority of these replies are of the I’m on vacation or traveling on business variety, between 10-15% will be I’m no longer at this company, please contact ________ and/or my address has changed please use me@mynewemailaddress.com for future correspondence. Also take a quick peek in your spam folder to make sure that no responses got accidentally routed there. I found 2 from my last broadcast.
