Monthly Archives: May 2006

Is Your On-line Store Front Inviting?

Posted on May 31, 2006 by Tom Gray

Does it attract visitors? Do you give a clear idea of what your site is all about and what solutions you offer to the browsers you attract? A few months ago I wrote a post titled, “Your Home Page is … Continue reading →

Posted in Calls To Action, Conversion, Marketing | View Comments

The Bermuda, er, Google Golden Triangle of Search

Posted on May 26, 2006 by Tom Gray

Thought it was imperative to get first page listings in Google? Think if you make the top 10 you’ve got it made? Think again oh clueless one. According to search engine user eyetracking research conducted by Eyetools, Enquiro, and Did-it, … Continue reading →

Posted in Marketing, Search Engine Marketing, Search Engine Optimization | View Comments

Who has the Biggest Piece of the Search Engine Pie?

Posted on May 25, 2006 by Tom Gray

According to comScore Google is the leading pie-hound, gaining market share for the 9th consecutive month with newcomer MySpace squeezing onto the table for the first time ever with 43 million searches. Guess those crazy teens want their own space … Continue reading →

Posted in Building Traffic, Google, Marketing, Search Engine Optimization | View Comments

The 7 to 10 Rule For Getting Business

Posted on May 18, 2006 by Tom Gray

For all of you marketing whizzes out there you’ll read this and say, “Yeah, doh! Tell us something we don’t know!” My response? “Too late, you already read it so quit your bellyachin’!” This is one of those chestnuts that … Continue reading →

Posted in Building Traffic, Email Marketing, Marketing | View Comments

RSS Now Stands for Really SERIOUS Syndication

Posted on May 17, 2006 by Tom Gray

According to Jupiter Research (as reported by MediaPost.com) 63 percent of big companies plan to syndicate content via Really Simple Syndication by the end of 2006. The report “RSS Comes of Age: Budgeting, Deploying, and Measuring RSS,” indicates that currently … Continue reading →

Posted in Blogging Tools, Building Traffic | View Comments

Don’t Use More Than 49 Characters When Composing Email Subject Lines

Posted on May 16, 2006 by Tom Gray

Email Labs reports some interesting research on email subject lines. Subject lines of 49 or fewer characters garnered a 75% higher click-through rate while achieving a 12.5% higher open rate than email messages with 50 characters or more in their … Continue reading →

Posted in Calls To Action, Conversion, Email Marketing, Email Metrics, Ezines | View Comments

Do You Sell Stuff Online; Are You Secure? Do Your Customers Know?

Posted on May 11, 2006 by Tom Gray

If you are using security (you know with SSL certificates behind https:// pages with Verisign logos, etc.) but your customers don’t know about it you may be losing sales. According to a MarketingSherpa case study (note: this article is publicly … Continue reading →

Posted in Calls To Action, Conversion, Effective Web Design, Testing | View Comments

A New Way to VoIP

Posted on May 10, 2006 by Tom Gray

Here’s a site that will give Skype a run for it’s money. Jajah.com is a new voice over IP (VoIP) service that uses the internet to place cheap long distant phone calls — domestic & international. The difference is that … Continue reading →

Posted in Technology & Gadgets | View Comments

Writing Sales Copy for the Web – Tips from Jim Edwards

Posted on May 8, 2006 by Tom Gray

Jim Edwards is a web marketing guru who specializes in writing sales copy that sells – think long copy type sales letters. Personally this is not a format that I’m comfortable with; mainly because I never read long copy … … Continue reading →

Posted in Calls To Action, Developing Content, Effective Online Copy | View Comments

Worried That RSS is not that “Simple” – Let Readers Receive Updates by Email

Posted on May 2, 2006 by Tom Gray

Do you think that RSS (Really Simple Syndication) is confusing to your readers (and you) and want to give them an alternative to subscribe? You might consider using email notification services like Feedblitz or Bloglet which allow them to receive … Continue reading →

Posted in Blogging, Blogging Tools, Building Traffic | View Comments