Does it attract visitors? Do you give a clear idea of what your site is all about and what solutions you offer to the browsers you attract? A few months ago I wrote a post titled, “Your Home Page is Your Storefront; Invite Visitors In.” Today I received my monthly ezine from Dr. Ralph Wilson (you really should subscribe if you aren’t receiving Web Marketing Today) in which he cites MarketingSherpa’s research to support the notion that “Your Home Page Is Your Window Display” and how leading internet retailers effectively use this space to merchandise their sites. Worth a read…
