RSS Now Stands for Really SERIOUS Syndication

According to Jupiter Research (as reported by MediaPost.com) 63 percent of big companies plan to syndicate content via Really Simple Syndication by the end of 2006. The report “RSS Comes of Age: Budgeting, Deploying, and Measuring RSS,” indicates that currently only 29 percent of large companies (with more than $50 million in annual revenues) publish content via RSS technology.

What is RSS – well it’s a way to publish your content on the internet to anyone who wants to subscribe. Google, Yahoo, MSN, AOL all are providing syndicated content that you can customize to your own tastes. In fact, you can add my content simply by clicking on the appropriate link in the Rss Feed section on the right side of this blog page (hint, hint). Like the newspaper, you don’t have to find a newstand, I’ll deliver The EIM right to your electronic front door.

You don’t have to use content conduits like Google, et al; you can also subscribe to RSS feeds in email progams like Mozilla’s Thunderbird or with independent, 3rd party newsreaders like the SharpReader (simple and free … like me! ) or NewsGator which can be set up to work with Microsoft (r) Outlook.