Do you think that RSS (Really Simple Syndication) is confusing to your readers (and you) and want to give them an alternative to subscribe? You might consider using email notification services like Feedblitz or Bloglet which allow them to receive updates via email rather than through RSS.
A recent MarketingSherpa report cited research showing that while 75 million people are currently receiving RSS feeds, 50 million don’t know it. Setting up a service like Feedblitz (see my Feedblitz subscription box on the right) allows your visitors to get your latest blog posts via a format they understand – email. Signing up for these services is free at the basic level and pretty easy. It took me less than 5 minutes to open a Feedblitz account, load my feed and insert the subscription code in my blog’s template.
I can now offer subscribers a choice, RSS or email. Choices are good.
