Monthly Archives: August 2006

Building Your eZine List – 5 Ideas Off the Top of My Head

Posted on August 31, 2006 by Tom Gray

A prospective client who’s interested in having me take over management of his electronic newsletter asked me if I’d talk to him about building his ezine subscriber list. I mean what’s the point of having a great newsletter if nobody’s … Continue reading →

Posted in Building Traffic, Calls To Action, Email List Building, Email Marketing, Ezines, Marketing | View Comments

Want to Use the Blogosphere to Promote Your Next Big Thing…

Posted on August 21, 2006 by Tom Gray

…then you might want to give a read to Gina Trapani’s Press release mashup post on the topic at her personal weblog, “Scribbling.net“. Why do you care what Gina has to say. Mmmm, maybe because she’s editor of one of … Continue reading →

Posted in Blogging, Ecommerce, Email Marketing, Marketing, PR | View Comments

Why You Should Use Paid Search

Posted on August 19, 2006 by Tom Gray

Many of you are probably wondering if you should use paid search to complement your search engine strategy — assuming you have a search engine strategy! Let’s start by clarifying, for those of you who aren’t sure, what constitutes paid … Continue reading →

Posted in Building Traffic, Google, Paid Search, Search Engine Marketing | View Comments

Do You Count Unique Visits or Visits When Assessing Your Site’s Effectiveness?

Posted on August 16, 2006 by Tom Gray

I, along with countless others, was taught early on to ignore visits and focus on unique visitors as a leading indicator of your websites reach, i.e., the number of actual visitors your site attracts. Or, as many of us think … Continue reading →

Posted in Calls To Action, Conversion, Web Metrics | View Comments

Improving Your Search Engine Rankings

Posted on August 16, 2006 by Tom Gray

I assume that we all want to improve our visibility in search engines like Google, Yahoo, Ask, etc. More importantly, we want to rank high for the services and/or products we represent. Here’s one way to achieve our goal. Make … Continue reading →

Posted in Building Traffic, Developing Content, Effective Online Copy, Internet, Search Engine Marketing, Search Engine Optimization | View Comments

Isn’t it Ironic but Misspelled is One of the One Hundred Most Misspelled Words.

Posted on August 14, 2006 by Tom Gray

Subtitle: Duz gud speling mater? Go figure but, yup, it’s true mispell misspell is one of the most frequently misspelled words along with my personal favorites: occasionally restaurant and privilege For all one hundred, check out: http://yourdictionary.com/library/misspelled.html. As a marketer, … Continue reading →

Posted in Developing Content, Humor (?), Marketing, Web Usability | View Comments

Great Reasons to Blog

Posted on August 9, 2006 by Tom Gray

I use a couple of different Email Broadcast Services to send out ezines and other email communications on behalf of my clients. One of these is Vertical Response out of San Francisco. They have a nice tool. Fairly easy to … Continue reading →

Posted in Blogging, Blogging Tools, Building Traffic, Internet, Marketing, Search Engine Marketing | View Comments

Computer Crashed? No Backup?

Posted on August 3, 2006 by Tom Gray

Or worse yet, your computer was backed up … to an onsite storage device and your office burned down!!! (This happened to a friend of mine…) All I can tell you is been there … done that … got the … Continue reading →

Posted in Technology & Gadgets | View Comments

There is (dating) Life – and blogging success – after 40

Posted on August 3, 2006 by Tom Gray

…and one my clients is proving it with her “Adventures in Dating after 40” blog. She even made the top 100 fastest growing blogs at WordPress.com. What’s her secret? Like any successful blog she’s writing from her heart and her … Continue reading →

Posted in Blogging, Building Traffic, Developing Content, Marketing | View Comments

AOL Bites the Bullet – Subscribers Go Free

Posted on August 3, 2006 by Tom Gray

Why do I feel like Dorothy in the Wizard of Oz after the wicked witch was turned into a puddle? Because AOL, long bleeding subscribers from their paid services, has turned to an advertiser supported model and is now offering … Continue reading →

Posted in Uncategorized | View Comments