I assume that we all want to improve our visibility in search engines like Google, Yahoo, Ask, etc. More importantly, we want to rank high for the services and/or products we represent. Here’s one way to achieve our goal. Make a list of key terms and phrases that define and describe
- what you do/who you are
- what services you provide
- what products you offer.
Try for quantity – 50 or 100 key terms and phrases — as well as quality. Keep that list handy and use it when you post to your blog or generate new content for your website in general. Use it for your headlines – example: I advise clients on improving their search engine rankings so I wrote the headline for this post with the dual goal of informing both site visitors and search engine spiders of my expertise in helping people attain higher rankings in the engines. Use it when building your content; don’t be onerous, don’t let key term infusion overwhelm readability but, well used, it can definitely enhance scanability and understanding. If you’ve written elsewhere on a topic, use the key word list to create the link that goes there. Over time the search engines will get the idea and, once they rank you on this topic, it will also be apparent to the visitors they drive to your site what you and your offerings are all about.
