Subtitle: Duz gud speling mater?
Go figure but, yup, it’s true mispell misspell is one of the most frequently misspelled words along with my personal favorites:
- occasionally
- restaurant
- and privilege
For all one hundred, check out: http://yourdictionary.com/library/misspelled.html.
As a marketer, why does this matter? Because communication feeds perception and, if you’re perceived to be a sloppy speller, you might also be perceived to be a sloppy business person. Also, some SEO experts believe that misspellings of key words and phrases may be penalized by search engines. Please note that others suggest that you include common misspellings so as to catch the errant speller searching for your goods or services. Oh my, what to do?
