…then you might want to give a read to Gina Trapani’s Press release mashup post on the topic at her personal weblog, “Scribbling.net“. Why do you care what Gina has to say. Mmmm, maybe because she’s editor of one of the most influential blogs on the planet (don’t take my word, Time says you can’t live without it!).
Don’t want to click around, Gina’s advice, if you want to grab her attention, is very simple:
Send them an email in the following form: “Hey there, this new product X does Y for folks who need Z. Check it out at http://link.com.”
Got it? Good.
