Comments on: Customer Acquisition vs. Customer Retention http://www.gemsolv.com/wordpress/2006/11/customer-acquisition-vs-customer-retention/ Growing Your Business with Local Search, Social Media and Internet Marketing Fri, 21 Oct 2011 07:27:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Tom Gray http://www.gemsolv.com/wordpress/2006/11/customer-acquisition-vs-customer-retention/comment-page-1/#comment-23610 Tom Gray Sun, 16 Jan 2011 16:39:00 +0000 http://www.gemsolv.com/wordpress/?p=129#comment-23610 That's right and I think that both departments need to collaborate on this particularly where it concerns nurturing newer, smaller accounts. Maybe their needs to be a separate function that spans both departments and whose sole focus is retention. That’s right and I think that both departments need to collaborate on this particularly where it concerns nurturing newer, smaller accounts. Maybe their needs to be a separate function that spans both departments and whose sole focus is retention.

]]> By: jo http://www.gemsolv.com/wordpress/2006/11/customer-acquisition-vs-customer-retention/comment-page-1/#comment-23609 jo Thu, 13 Jan 2011 10:25:00 +0000 http://www.gemsolv.com/wordpress/?p=129#comment-23609 But in some companies its the other way round: customer acquisition belongs to sales department and customer retention is to marketing. But in some companies its the other way round: customer acquisition belongs to sales department and customer retention is to marketing.

]]> By: tomgray http://www.gemsolv.com/wordpress/2006/11/customer-acquisition-vs-customer-retention/comment-page-1/#comment-19891 tomgray Tue, 04 May 2010 17:09:37 +0000 http://www.gemsolv.com/wordpress/?p=129#comment-19891 This may be true in larger companies but in smaller companies the two departments are often blended and in really small companies it's often the same person handling it all or they have a sales guy/gal and the customer service role defaults to the receptionist ;-)<br><br>Customer acquisition is the sexy, exciting side and the topic of myth, Glengarry Glen Ross anyone, its the whirlwind courtship and honeymoon phase of a relationship while customer retention is the hard work of actually maintaining the relationship even though sometimes s/he has bad breath and squeezes the toothpaste from the middle, not the end! This may be true in larger companies but in smaller companies the two departments are often blended and in really small companies it's often the same person handling it all or they have a sales guy/gal and the customer service role defaults to the receptionist ;-)

Customer acquisition is the sexy, exciting side and the topic of myth, Glengarry Glen Ross anyone, its the whirlwind courtship and honeymoon phase of a relationship while customer retention is the hard work of actually maintaining the relationship even though sometimes s/he has bad breath and squeezes the toothpaste from the middle, not the end!

]]> By: tomgray http://www.gemsolv.com/wordpress/2006/11/customer-acquisition-vs-customer-retention/comment-page-1/#comment-17856 tomgray Tue, 04 May 2010 11:09:37 +0000 http://www.gemsolv.com/wordpress/?p=129#comment-17856 This may be true in larger companies but in smaller companies the two departments are often blended and in really small companies it's often the same person handling it all or they have a sales guy/gal and the customer service role defaults to the receptionist ;-)<br><br>Customer acquisition is the sexy, exciting side and the topic of myth, Glengarry Glen Ross anyone, its the whirlwind courtship and honeymoon phase of a relationship while customer retention is the hard work of actually maintaining the relationship even though sometimes s/he has bad breath and squeezes the toothpaste from the middle, not the end! This may be true in larger companies but in smaller companies the two departments are often blended and in really small companies it's often the same person handling it all or they have a sales guy/gal and the customer service role defaults to the receptionist ;-)

Customer acquisition is the sexy, exciting side and the topic of myth, Glengarry Glen Ross anyone, its the whirlwind courtship and honeymoon phase of a relationship while customer retention is the hard work of actually maintaining the relationship even though sometimes s/he has bad breath and squeezes the toothpaste from the middle, not the end!

]]> By: tomgray http://www.gemsolv.com/wordpress/2006/11/customer-acquisition-vs-customer-retention/comment-page-1/#comment-17855 tomgray Tue, 04 May 2010 11:08:43 +0000 http://www.gemsolv.com/wordpress/?p=129#comment-17855 This may be true in larger companies but in smaller companies the two departments are often blended and in really small companies it's often the same person handling it all or they have a sales guy/gal and the customer service role defaults to the receptionist ;-)<br><br>Customer acquisition is the sexy, exciting side and the topic of myth, Glengarry Glen Ross anyone, its the whirlwind courtship and honeymoon phase of a relationship while customer retention is the hard work of actually maintaining the relationship even though sometimes s/he has bad breath and squeezes the toothpaste from the middle, not the end! This may be true in larger companies but in smaller companies the two departments are often blended and in really small companies it's often the same person handling it all or they have a sales guy/gal and the customer service role defaults to the receptionist ;-)

Customer acquisition is the sexy, exciting side and the topic of myth, Glengarry Glen Ross anyone, its the whirlwind courtship and honeymoon phase of a relationship while customer retention is the hard work of actually maintaining the relationship even though sometimes s/he has bad breath and squeezes the toothpaste from the middle, not the end!

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